Once just an aspiration but now a reality, programmatic advertising has given brands the ability to generate interest in their products and be responsive to their audience in real-time with highly relevant messaging and great creativity.
Programmatic is the buzz word currently doing the rounds in other markets and is already used as a highly effective way to buy media in the automotive market. To the best of our knowledge, Ducati UK will be the first bike brand to put it at the heart of their digital marketing, which will give the brand the opportunity to win new customers in real-time using data from Accelerates platform and better qualify dealer leads.
Debbie Wiggins, Ducati UK’s Marketing Manager commented: “Ducati are known for being cutting edge in motorcycles so we are pleased to be at the forefront of marketing technology to with our programmatic advertising plan for 2016. With Accelerate we hope to be able to respond to customers and prospects quickly and accurately. Working with Accelerate we will be in pole position for 2016!
James Hamilton, Head of Accelerate commented: “Programmatic buying through Accelerate will allow Ducati to use CMG audience insights and technology to tailor messages to the right person, at the right time and in the right context - across multiple screens. We look forward to working alongside Debbie, Ryan and the rest of the team at Ducati UK to deliver their dealer goals and move into 2017 with more growth for the brand.
CMG has just become the largest digital bike publisher in the UK with the acquisition of VisorDown.com which compliments Crash.net, MotoMagazine.co.uk and the recent addition of BikeSportNews.com to the commercial portfolio, welcoming over 2.5 million bike enthusiasts each month.