Brooks will launch their Cambium C13 saddle later today (Wed, 13th January) with an innovative ad campaign in partnership with the Accelerate Agency.
The campaign, with David Millar featuring at the forefront - will be synced across social media, search and display on leading consumer platforms and selected cycling media. The creative will include an exclusive 1:43 second video of the C13 saddle being tested by Millar on the cobbles of the Paris-Roubaix race.
Accelerate, who hit the news recently through their work with Bianchi - will work alongside leading UK media titles to promote the new product and deliver maximum impact to both existing and new customers with engagement, store footfall and new sales a core focus.
Oliver Parsons, Digital Marketing & Sales Manager, commented: “For us it is exciting to be returning to the performance market. There was once a time when Brooks was the dominant saddle in the professional peloton, so this saddle was a logical development for us. Having tested the saddle with David in the Arenberg Forest we are confident of its comfort and durability.”
Will Miller, CEO of Accelerate commented: ”Brooks is a heritage brand with tremendous opportunity digitally. Oliver and the team are fully embracing digital promotion via interesting creative across platforms where they know their audience consumes and craves premium product information. The results should be pretty comprehensive.”
For more information on the Cambium C13 you can visit: BrooksEngland.com/Cambium/C13
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