The UK arm of Italian bike brand Bianchi have chosen the Accelerate Agency to handle all digital marketing communications this year - which will include programmatic advertising campaigns and video content creation.
Accelerate will work alongside leading media titles to promote the brand’s products and events using cutting-edge technology which will deliver maximum impact and product information to both existing and new customers with engagement, store footfall and new sales a core focus within a congested market.
By using Accelerate to manage all digital advertising and brand campaigns, the brand will be able to focus their in-house resource more effectively to help dealers and customers with queries, demands and enquiries. Making for a more efficient environment.
May also see’s the inaugural Gran Fondo Bianchi: The Double Devil sportive taking place –with both long-form and short-form accompanying preview videos being released to engage with riders across all platforms, again by Accelerate.
Andrew Griffin, UK MD says this decision made perfect sense for the brand going forward: ”With more and more demands on time and resources, the integrated approach available with Accelerate Agency made the entire process of digital marketing much more streamlined and efficient. Being at the forefront of digital marketing also means that Accelerate can offer me cutting edge delivery at any point in a campaign, which keeps Bianchi a step ahead.”
Will Miller, Accelerate CEO commented: ”it’s a great pleasure to welcome Bianchi into the Accelerate family - at a very exciting time for our business. With the media relationships and technology available to us, we are a perfect fit for a bike company with the sales ambition of Bianchi UK, who are looking for a partner to embrace new technology for them and to also handle all the logistics this brings with it - saving a lot of headaches and valuable company resource.”
Programmatic advertising has given brands the ability to generate interest in their products and be responsive to their audience in real-time with highly relevant messaging and great creativity.